Pop-Up Shop Design: LA. B

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This was a group project with my classmate while studying abroad. We were tasked with creating a pop-up-shop in the atrium space of  The Rinascente in Rome. 

For this project we spent time focusing on learning the brand identity of LA. B (a new Italian purse brand) and translating their roots into the design. We met with the company's founder and further learned about what was important to the brand. Going into the project we knew the client wanted to focus primarily on their brand’s message of creating community for supporting women victims of violence, while still allowing the new line of products to shine. 

Another key part to this project was the atrium space itself and experimenting with the unique space. We were challenged to work within the 7 story void and floor space. We experimented with the space by creating working models in which we tried different approaches. My partner and I chose to take advantage of the spaces verticality and utilize the fact that the space can be seen from every floor.