Retail Design: Moncler

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This is a group project I completed with my classmate. For this design we were able to pick a well established brand and create a shop-in-shop for the brand. We were given guidelines to study preexisting shop-in-shops of the brand and create something new that the brand isn’t already doing in their stores. 

The brand we chose was Moncler and we spent time visiting their stores in Rome and across Italy and Europe. The brand is very innovative and is always trying to do something shocking and new. They are transitioning into appealing to the younger generation. We chose to run with this and made the story very futuristic with our choice of material and the inclusion of large LED video pillars in front of the store. The goal was for the space to feel like a different world.  We kept to the roots of the brand by pulling inspiration from the reflectiveness of the mountains in the French Alps, which is where the company started.